Enterprise Architecture and Levels
The next shift is when ITA evolves into Enterprise Architecture - and the really big shifts occur. One way to characterize this shift is that EA becomes very visible, (compared to TA and ITA’s inclination to be in the background and transparent to the business. EA surfaces and addresses the big issues around business operating model, and truly begins to connect business and IT in new and powerful ways. But to my point about discontinuity, the shift does not occur because you work harder or smarter at ITA. Rather, ITA, which tends to be IT-driven, inside out, as it were, and bottom up (to a degree) morphs into EA which tends to be business-driven (or at least business focused) and top down (to a degree).
So, I think one lesson here is, if you get to be really good at ITA, you are going to have to re-think how you got there, your management structures and organizational implications, and how those must change in order to get from ITA to EA, and get to Level 3.
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