The costly build-to-order approach of typical IT infrastructures may soon be a thing of the past, thanks to advances in technology and to new management practices. Leading companies are moving toward a less complex model characterized by standard and reusable products, transparent pricing, and better use of IT resources. Companies can make their information technology systems up to 30 percent more productive by adopting a standardized model. To undertake this shift, CIOs must rethink the organization, architecture, and procurement processes of their IT organizations